SEO consulting can help grow a company's lead generation numbers just by virtue of making the company website found more easily on different search engines. SEO consulting agencies work to optimize a company's website, following the different techniques and tactics that SEO experts have found to work well.

Here is how SEO consulting can help improve lead generation.

A realtor specializes in mid-century modern homes in a particular part of town. Her website is currently a few pages of the usual real estate speak about customer satisfaction, putting buyers in their new home, and pictures of happy families. But the realtor's site does not rank well, and gets very few leads.

1. The SEO consulting professional first determines which keywords and phrases potential customers will use. They do this by checking other real estate websites, looking at the realtor's website analytics, and using SEO tools that show the best/most used keywords other visitors use when performing similar searches.
    
2. Next, the SEO consulting pro will revamp the realtor's website as needed, placing keywords in strategic areas, like page titles, headlines, and body copy. This "on-site SEO" an important part of any SEO consulting work, because this is the structure the search engines look for in order to determine what a website is about. If this important structure is missing, it is more difficult for the search engines to determine what a website is about. While it will not ruin the realtor's chances for being found, it does make it that much harder to be found, compared to other, similar websites.
   
   In the realtor's case, the SEO consulting firm will recommend keywords like "mid-century modern," the name of the neighborhood, and the name of the city.
    
3. Blogging is another important tool in an SEO consulting pro's toolbox. While the SEO consulting firm may not provide this service themselves — it is either up to the client to write their own content or an professional business blogging service — they will recommend it, and can even help create the blog. For the best effort, the blog should be a part of the realtor's website
   
    
4. That is because the search engines focus on a website's frequency and recency of updates — how often do they do it and when was the last time they did it? The more often a website is changed, the more valuable a search engine assumes it is. A blog is the easiest way to update the website, because a weekly or twice-weekly blog post will have the same effect as constantly changing the website.
   
   For the realtor, she should blog regularly about new houses for sale, changes in the neighborhood, state of the school, new restaurants, and anything else that will mention the keywords from point number two.
    
5. Backlinking is another service that top-flight SEO consulting firms will provide. While on-site SEO is important, it only tells the search engines what is important. Backlinks are what tell the search engines if something is popular and important. In that sense, backlinks are like votes. The more votes something has, the more important the search engines think it is. While anyone can read a book on SEO and call themselves an SEO consulting pro, the best agencies will actually manage backlinking for their clients as well
   
   For the realtor, her backlinking strategy needs to include articles written by other bloggers, comments left on other blogs, and even special mentions on discussion forums and community sites.

By hiring an SEO consulting agency to handle these details, the realtor will begin to see her website climb up in the search rankings. As she climbs up the rankings, she will also see an increase in traffic to her site — that traffic represents interested home buyers and sellers. As they read through her valuable information, they will then contact her for help in buying or selling their homes. The more contacts she gets, the more opportunity she has to close sales.

SEO consulting can help other businesses grow in this same manner. It is all a matter of knowing the best and latest techniques, and knowing how to capitalize on the things that potential clients are looking for.

Translation SEO may be the next big thing as more multinational companies localize their services, products, and even websites in different countries. Translation SEO is the idea that a website — say, one built in the U.S. — is translated into another language like German or Japanese, in the hopes that the SEO juice (that's a technical term) will be the same on the overseas search engine.

Many companies think running their website through a machine translator will perform just as well on the localized Google as it did in the U.S. Of course, translation SEO is not that easy.

For one thing, those translations are often word for word translations, and don't follow sentence structure rules or use idioms. Nothing is more embarrassing, for example, than finding a phrase like "Man, I'm hot!" doesn't mean you're overheated in German, but that you're. . . feeling very amorous. There are similar pitfalls when using machine translations, and you may find that people in other countries are finding your site for. . . "other" reasons.

Here are three other best practices for translation SEO.

Translation SEO Practice #1: Research country specific keywords.

People not only call things by different words in different countries (an "elevator" in the U.S. is a "lift" in England) but they may use entirely different search terms when they do perform a search. Do country-specific keyword research, rather than relying on your knowledge of the culture and language.

Also, don't rely on the staff in your overseas office. Many companies call a product one thing, while searchers and potential customers call it something else, both in the U.S. and other countries.

Translation SEO Practice #2: Optimize your site to rank within high search market targets.

This means following the best practices of the popular search engines in that country, which may not always be Google. In Russian it's Yandex, in China it's Baidu.  And their best practices are not necessarily Google's, which means your translation SEO is more than just following Google's best practices. It means you need to work with SEO professionals who have extensive experience in those countries.

Translation SEO Practice #3: Don't duplicate pages from other websites.

Even if you translate to another language, it's never a good idea to duplicate pages, unless there's a reason to do it. (And in that case, make sure you designate the original pages as the "canonical" pages.) Rather, make sure your translator is also a decent writer who can rewrite the copy enough so it's completely different. Otherwise, you could still suffer the same duplicate content "penalties" that other web designers see when they repost the same content on different websites.

Translation SEO, if done properly, can help a company achieve the same online success they have seen in their home country. It's a matter of finding the best keywords, and working with experienced SEO professionals who know how the other country's search engines work.

SEO SEM (search engine optimization and search engine marketing) can mean the difference between success and failure for a lot of online businesses, or businesses that rely on online traffic for a major part of their revenue. SEO SEM can mean the difference between a lot of traffic and no traffic. Between qualified leads and browsers. Between running in the black or sinking into the red.

SEO SEM is the idea that websites are not only optimized for search engines (SEO), but that online marketing professionals make a concerted effort to market via those same search engines (SEM). In other words, knowing how to position a website so it is easily found by the largest number of buyers.

But SEO SEM is not necessarily something companies want to take on by themselves, since it can involve a steep learning curve. While it makes some sense to have an internal employee handling the SEO SEM, keep in mind that this person will most likely have other responsibilities that distracts them from their original tasks. Also, hiring and training a new staffer can take months, which most companies do not have, especially if their search engine results are flagging. Lost positions means lost profits, and the longer a company waits, the lower they drop on the search engine results pages.

So companies should consider hiring an SEO SEM consultant to carry them forward. But what should they look for in that new consultant?

Ignore university degrees and accreditation. Look for experience instead. SEO SEM is fairly new as an academic study, and only now are some universities are offering classes on it. However, they are using old methods and old texts — techniques that became obsolete even six months ago. A real SEO SEM expert gains their knowledge from working in the industry and reading the latest blog posts and white papers, not sitting in a classroom.

Ask for examples of past work. This may be difficult, because many SEO SEM consultants have non-disclosures with their clients, but it is still worth asking for. But, they may be able to show analytics reports without disclosing client names or identities.

Check out their search engine rankings. Not only should a good SEO SEM consultant rank near the top of their chosen keywords and niches, they should be ranking well on local search results. The best consultants will not only understand general SEO techniques, but they will also know how to do local search as well. Also, do not just limit the check to Google; look at Yahoo and Bing too. A good consultant will focus on all the major search engines, not just the biggest. One day, the others may explode with growth, and companies that ignored them will be left behind.

Finding an SEO SEM consultant may be rather difficult for companies that do not know what to look for. But as long as they are armed with a few basic benchmarks and questions — like looking for years of experience, size of past campaigns, examples of work, trial performance, and search engine rankings — they can make a well-informed, educated decision.

may seem like an extravagance for some smaller companies companies, but it can be the thing that separates a successful company from a mediocre one, a successful online campaign from a failed campaign. SEO consulting may seem like an added expense to companies operating on a smaller budget, but the benefits it can reap will make the SEO consulting costs more than pay for itself.

Here are four reasons small companies need

.

SEO Consulting Tip #1: It Can Create a Positive ROI in Months, Not Years The whole reason to do search engine optimization (SEO) is because it can help a company be more easily found on Google and other search engines. When companies sell products online, the most important thing they can ever do to survive and thrive is to be found at the top of the search engine results page. If companies are on page two, they might as well not be on the Internet at all. Studies have shown that users rarely go past the first page of search results. Page two is rarely visited, and if a company is on page three, they might as well be selling televisions to the Amish.

SEO Consulting Tip #2: The SEO Learning Curve Is Fairly Steep Search engine optimization is rather complicated and requires in-depth knowledge. While anyone can learn to do it, it takes months and months of reading, implementing the lessons, monitoring, measuring the results, tweaking the parameters, remeasuring the results, and constantly tweaking and measuring, especially when there are major changes to the search engine algorithms. SEO consulting is a full-time job for a reason. This is not necessarily knowledge that can be picked up by reading a book. It requires constant learning and testing.

SEO Consulting Tip #3: SEO Tactics Change Constantly Search engines are always trying to provide the best possible experience for users that they can. If a user has a good experience during one search, they will be back for another. And then another. Pretty soon, they are regular users of that search engine, which means the search engine can continue to serve up their ads, which is how they make money. In order to get people to use that search engine, they constantly work to provide the best experience possible.

This means they are constantly working to weed out spammers, eliminating unimportant or useless websites, and making sure the Internet experience is as useful and enjoyable as possible. All of these changes can have serious ramifications on a website's search ranking. This is why SEO consulting is a full-time job. The SEO consulting professional is constantly keeping up with changes in the industry via articles, white papers, and blogs. They know that any information in a book is usually out of date before it is ever printed. The SEO consultant is always keeping up with these changes, which is something that a part-time practitioner just is not able to manage.

SEO Consulting Tip #4: Search Engine Optimization Takes a Lot of Time Search engine optimization is one of those tasks that usually get relegated to the bottom of the to-do list. It is one of those tasks that most everyone agrees is important, but there are always meetings to take, phone calls to make, copy to write, and sales to close. As well-intentioned as the business owner is, search engine optimization will always take a back seat to the meetings, phone calls, office tasks, and sales, which means it will never get done.

And by the time the owner has time to do everything — because sales and phone calls have slowed down, thanks to a poor search engine ranking — it is already too late. The months they should have spent optimizing their website are now lost, and it will take several more months for an SEO consulting professional to repair the damage. But by then, sales may have slowed to a deadly pace, and the business owner is looking for a quick fix just to keep the business going.

SEO consulting is not something a business owner can ignore or trivialize, not if they want their business to succeed. If a business needs to make a great impression online, an SEO consulting professional can really save their bacon.

SEO SEM would not be what it is today, if not for spammers.

No, seriously.

In fact, most Internet advancements have even happened because of spam. And to understand how far SEO SEM (search engine optimization and search engine marketing) has come, it is important to look back at where it came from.

Spam is the word used to describe unwanted email, taking the name from the Spam sketch in Monty Python's Flying Circus. But it has since expanded its meaning to unwanted SEO SEM tactics and results too, flooding the search engines with pages that no one really wants, all in the hope that some poor sucker will buy something, thus justifying their efforts.

Back in the mid- to late-1990s, Yahoo was really the only major search engine being used, and they relied on web masters to use certain tactics to tell them what a website was about. Most of these SEO SEM techniques basically involved having proper keywords on a website. As long as a search engine found a few keywords on a page, it assumed that was what the page was about. But as the competition grew stiffer, someone realized if they had more keywords on a site, they could win the search. Eventually it became a battle to see who could have the most keywords on a page.

However, this ruined the user interface, making pages unattractive. No one wanted to see the keywords plastered across the top of a page, screaming what the site was about.  So web masters began placing keywords at the bottom of the page, repeating them over and over several dozen times.

The search engines didn't want any of this, however, so web masters tried creating invisible text (white text on a white background), but the search engines began to penalize those sites. So they tried tiny text — using 6 or 8 point text — but that didn't make the search engines happy either.

The next SEO SEM trick was to stuff as many keywords as possible into a page title and meta description, like the Description tag and Keyword tag. It was not uncommon to see the same keywords repeated in a title and meta tags a couple dozen times. The search engines penalized those sites as well, and said they did not want any SEO SEM keyword stuffing at all.

So the SEO SEM pros had to learn how to use one or two keywords in a title and description, and to practice proper search engine optimization. This technique is now the current accepted SEO SEM practice.

In the meantime, they also tried keyword stuffing in the body copy, trying to intersperse keywords into the copy as frequently as possible, creating horrible sentences like "Download this free website marketing report that details different website marketing techniques to improve website marketing."

But, just as with the tiny text/invisible text tricks, the search engines caught on again, requiring SEO SEM pros to actually become good writers who created readable and interesting copy. While there are still plenty of bad writers out there, the push has been to improve the quality of online writing, and there has been some real progress over the last couple of years.

The battle still continues on, as SEO SEM marketers try to stay one step ahead of the search engines, while the search engines fight to keep their databases free of the SEO SEM trickery and chicanery that spammers are known for.

There probably will not be an end to SEO SEM spam any time soon, but as users get smarter about it and search engines find new ways to combat it, there could be a serious decrease in it, and an improvement to the user experience as time goes on.

Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the companies who are online.

These days, brand management is more than just making sure the logos have the right colors, and making sure the website is up to date. Now that search engine marketing has become a significant part of online marketing, companies are turning to outside SEO consulting agencies to help properly manage their brands, insuring their brands are found first on the search engines, and that their reputations are being protected by hiding negative search results.

Here are four ways SEO consulting can help businesses with online brand management.

1) An SEO consulting firm works closely with their clients to show them how the brand is referenced and accepted online.  SEO consulting helps businesses keep up with the latest analytics, monitoring tools, and changes to search engine algorithms and can help clients see what pages are performing well in search, and which pages are failing.

By finding which keywords are being used most by customers, the SEO consulting pros can then optimize their clients' pages so they outrank the competition and appear at the top of the search rankings.

2) An SEO consulting firm helps businesses improve search rankings on the major search engines, which will help bring in more traffic to a website. More traffic means more interested customers, eventually resulting in more leads and profit to the company.

3) An SEO consulting firm provides proactive brand PR strategies to overcome negative search results. If people start bad mouthing a company online, and those negative comments begin showing up in the search engine results, this can have a detrimental impact on the company and its brands. But SEO consulting agencies can provide reverse SEO services to push those negative results off the front page and out of customers minds.

4) SEO consulting assists companies in building brand credibility, acceptance, and loyalty. This is important for the small to large organization.  The businesses that are just starting out, or are expanding into new markets are able to build business quickly with the organic SEO strategies.  

SEO consultants are not just masters of analytics and search engine optimization.

The best SEO consultants can also help with blog writing and social media promotion, both of which have become increasingly important in the last five years. Companies and individuals who can demonstrate their expertise are more likely to earn the business of wary customers. And these new experts are being found in any number of ways: search engines, social networking, or even article marketing. A good SEO consulting firm can guide its clients to properly use these new technologies in the best manner to reach their potential customers.

Advances in technology are allowing online brand management which includes best practices in SEO Consulting to rapidly deploy.  Thanks to the new tools and continuing education on the part of the SEO consultants. Rather than a company trying to employ the staff, educate them on the different tools, and keep up with the latest technology, it is often easier to outsource to someone who already the experience and technology needed to manage the company's online brands.

Mobile search marketing is the latest buzzword to catch the attention of Internet marketers. As the usage of mobile phones grows, and geo-location networks like Foursquare, Gowalla, and Whrrl grow, marketers are working with SEO consulting firms to figure out how to take advantage of new mobile search marketing growth. For many companies, mobile marketing represents a major shift in online marketing not seen since companies first started developing websites in the mid-1990s. By working with an SEO consulting firm, companies can explore new ways to develop a mobile search marketing campaign that will help them grow their business using new mobile technologies.

Does Mobile Search Marketing Fit With The Company's Objectives?

The first thing an SEO consultant can help a company with is whether mobile search marketing makes any sense. Some companies are still relying on the web presence they created five years ago, but have given it any attention since. The do-it-yourself learning curve becomes steep for these newbies, so an SEO consulting firm can help their clients consider new technology and techniques that could become an integral part of their overall marketing campaign.

Does Mobile Search Marketing Fit The Target Market?

Companies need to look at their typical customer base. Are they Gen Yers and Gen Xers who love technology and keep up with the latest tech trends? Or are they older adults who do not have mobile phones? An SEO consultant can also help companies determine whether their customers would embrace their mobile marketing efforts, and then create a strategy to reach those customers.

Is It Better To Have a Mobile Website or a Standard Website?

The prevailing mobile search marketing strategy is "yes, every company should have a mobile website." But that is all beginning to change: smart phones are getting smarter, browsers are getting better at redrawing full websites on mobile displays, and some website platforms have plugins that make special mobile web design almost unnecessary. But while the mobile web is beginning to merge into and blur with the desktop web, the technology is still quite a ways away from an entirely seamless approach between the two. So in the meantime, it is important that marketers consider a standard mobile search marketing strategy with special mobile-optimized web pages (like contact us, address/map, menu/pricing, and a front page), and possibly a .mobi domain name to help win mobile search engine rankings. An SEO consulting agency can help marketers make this determination.

Is It Important to Measure Mobile Web Traffic?

A traditional website or blog can easily measure all analytics, such as page visits, time spent on site, location of visitor, and pages visited. From there, it is possible to track the path a visitor takes to the goal pages, such as a contact page, a download page, or even an order page. This way, marketers can determine whether their web efforts are successful or not. Similar consideration needs to be paid to mobile search marketing, but it may not always be possible to track visitors completely. For example, it is possible to track the number of visits to a mobile website, what kind of mobile phone they used, and even if they visited the pricing/menu page or the directions page. But that does not mean it is possible to measure whether the person actually visited the business' physical location. That does not mean that companies should not measure mobile search marketing traffic. But it does mean it will be harder to track visits and conversions. One possible way is through the use of coupons, both on the mobile site and on geo-location networks, like Foursquare. It will not be a completely accurate analysis of customer traffic, but it will give marketers an idea of whether they have a positive ROI on their mobile search marketing efforts. As mobile phones grow in popularity, mobile search marketing is going to become more important for businesses in the B2C market. An SEO consulting firm can help determine whether there is a need for mobile search marketing, creating specially mobile-optimized websites, and measuring visitor traffic, marketers can take advantage of increased mobile usage by their target markets.

Local SEO consulting is becoming more and more important to businesses that have a local presence, rather than a global one. If your retail business relies on walk-in traffic, rather than people ordering online, then you absolutely need local SEO consulting.

Search engine optimization (SEO) is the art and science of making your website appear at the top of  the search results. And as more people are looking for a product or service in their own hometown, rather than just searching for it in general, means that local SEO is crucial to your business success.

Let's say you own an ice cream store in Lawrence, Kansas.  If someone in Lawrence is in the mood for ice cream, they're not just going to do a Google search for "ice cream." They want something in their own town, not three states away. That's where a local SEO consulting firm can help. They'll make sure your website and/or your Google maps location appear at the top of the search results.

Google is trying to win the local search market, which is why local SEO consulting is the hot new technique these days. In some cases, it's not even important to type in your city name. If you do a search for "plumbers" or "steakhouse," Google will pull up a map with addresses and information on the local plumbers and area steakhouses. But the only way you're going to appear up there is if you practice these local SEO consulting techniques and get your website optimized for local search results.

A local SEO consulting firm can help you do keyword research, make sure your website is easily indexed by search engines, and can help you build links back to your site. All of these will insure your site can easily be found

A local SEO consulting firm can help you find the best links — local links are the most effective — to point back to your site. That's because Google and other search engines see these backlinks, they assume that your site is a valuable resource for the keywords and your city. The more backlinks you have, the more of an authority your site is seen as, and the higher you rank.

If you own a custom boot shop in Dallas, Texas your local SEO consulting company will help you place links on your local chamber of commerce site, in the comments sections of local bloggers, and on local search engines and search sites like Yahoo! Local, Google Maps, and online yellow pages.

Another local SEO consulting trick is to use landing pages for each local address. If you have a chain of ice cream stores around Kansas, don't just list every store on a single page. Create one internal page for each store address. Put a live Google map on the page, and any pertinent local information you can think of.

Buying a special domain name is another local SEO consulting technique. Buy the URL "DallasCustomBoots.com" or "DallasTexasCustomBoots.com." That's because search engines love descriptive URLs. And if it contains crucial keywords about the site, all the better. That's because the search engines will automatically know what the site is about, and rank it higher on their search results page for it.

If you're in the retail business, or only cover a small geographic area, like Miami-Dade county, then a local SEO consulting firm can help make your business a thriving success. The best way to find them? Google your city's name and "search engine optimization." The best local SEO consulting firm will have practiced what they preach and their page will appear at the top.

Reverse SEO is becoming both easier and more difficult for people managing a personal brand.

Search engine optimization (SEO) is the art of getting your name to appear at the top of the search engine rankings, while reverse SEO pushes other results off the first page.

Occasionally, something not very flattering appears at the top of the search results, and it becomes necessary to push those rankings out of sight. That's what reverse SEO does.

Let's say someone takes a shot at your speaking ability after you speak at a conference. Normally you're on your game, but that day just wasn't great. Plus that guy wasn't too happy when you said you wouldn't take requests. But his negative blog post about how you wouldn't sing "Swinging on a Star" is now ranking #3 on Google. This is where reverse SEO comes in handy.

You can push that search result out of sight just by adding more content with your name on it to the search indexes. Reverse SEO basically means you're going to optimize more positive things in order to push the negative down.

Last summer, reverse SEO just involved putting content up on a website, blog, or forum discussion. Facebook and LinkedIn were also searchable, so if you were to put up some great content on those two sites (and no, Mafia War scores on Facebook don't count), you could easily reverse SEO your way out of a jam.

But here's where it gets easier. Google and Bing have announced partnerships and plans with social media tools like Twitter, as well as indexing things like Picasa and Flickr photos, YouTube videos, and other social networks.

Now, rather than putting up several blog posts (which we still recommend, since they're a little more evergreen than tweets and Flickr photos), you can tweet, upload photos and videos, and add some additional fun content that will reverse SEO your negative review off the front page.

But it's still important to continue to use some of the more text-heavy tools, like Blogger, WordPress, and Squidoo, to help create content. If you get a negative review, use your blog to counter it, but don't respond to it. Your reverse SEO efforts will fail if all you end up doing is drawing attention to the thing you're trying to hide in the first place.

(Because nothing will cause a reverse SEO campaign to backfire like "So some big jerk said I was a bad speaker and he gave me a negative review. Here's a link to his blog post, followed by a 27-point rebuttal.")

Instead, if you got a negative review for your presentation, talk about upcoming presentations. Reprise the talks you gave, and publish some of the tips and ideas you discussed. Talk about lessons you have learned in the past from "other" presentations where you didn't do so well.

Another way you can combine your blogging and social media in your reverse SEO campaign is to promote your blog posts through your different social networks. Use Twitter to tell your followers. Connect your blog through Networked Blogs on Facebook. Post your new article and a link on LinkedIn's status update window. Since these three tools appear in search engine results, not only will they add backlinks to your blog posts, but they're searchable as well.

Video SEO can be an important part of reverse SEO. As we've discussed in other blog posts, video SEO can be a little tricky. You need to make sure your target keywords appear in your titles and any surrounding text, and try to include an edited transcript of the video.

Reverse SEO is a necessity in public relations online, given the recent search engine integration of social media comments within search engine results pages. Reverse SEO is an online reputation management (ORM) strategy. It protects companies and notable individuals from negative publicity and rumors that can circulate quickly online. Left unattended, this bad press can find a permanent home within the natural listings of the search engines.

Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.

The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Bing and Yahoo. If a company or individual becomes the target of false rumors or negative publicity posted on these sites, the damage to online reputation can be substantial.

Therefore, a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.

Reverse SEO is an effective strategy for suppressing negative publicity about a company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.

The grounded information is based on the age and number of inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their ranking.

It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. Public Relations Experts are incorporating Reverse SEO into campaign strategy to prevent negative publicity in search engines.

Reverse SEO manages your online reputation, pushing the negative information down in search engine results. Manage your online reputation with these proven techniques of these Reverse SEO Management pros. Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business has little influence on the devastating effect of such feedback. Online reputation management curbs the impact of bad publicity in search engine results. It allows you to control information about you. Rostin Ventures, http://www.rostinventures.com, Reverse SEO Experts in SEO Consulting and Public Relations Online