Reverse SEO is becoming both easier and more difficult for people managing a personal brand.

Search engine optimization (SEO) is the art of getting your name to appear at the top of the search engine rankings, while reverse SEO pushes other results off the first page.

Occasionally, something not very flattering appears at the top of the search results, and it becomes necessary to push those rankings out of sight. That's what reverse SEO does.

Let's say someone takes a shot at your speaking ability after you speak at a conference. Normally you're on your game, but that day just wasn't great. Plus that guy wasn't too happy when you said you wouldn't take requests. But his negative blog post about how you wouldn't sing "Swinging on a Star" is now ranking #3 on Google. This is where reverse SEO comes in handy.

You can push that search result out of sight just by adding more content with your name on it to the search indexes. Reverse SEO basically means you're going to optimize more positive things in order to push the negative down.

Last summer, reverse SEO just involved putting content up on a website, blog, or forum discussion. Facebook and LinkedIn were also searchable, so if you were to put up some great content on those two sites (and no, Mafia War scores on Facebook don't count), you could easily reverse SEO your way out of a jam.

But here's where it gets easier. Google and Bing have announced partnerships and plans with social media tools like Twitter, as well as indexing things like Picasa and Flickr photos, YouTube videos, and other social networks.

Now, rather than putting up several blog posts (which we still recommend, since they're a little more evergreen than tweets and Flickr photos), you can tweet, upload photos and videos, and add some additional fun content that will reverse SEO your negative review off the front page.

But it's still important to continue to use some of the more text-heavy tools, like Blogger, WordPress, and Squidoo, to help create content. If you get a negative review, use your blog to counter it, but don't respond to it. Your reverse SEO efforts will fail if all you end up doing is drawing attention to the thing you're trying to hide in the first place.

(Because nothing will cause a reverse SEO campaign to backfire like "So some big jerk said I was a bad speaker and he gave me a negative review. Here's a link to his blog post, followed by a 27-point rebuttal.")

Instead, if you got a negative review for your presentation, talk about upcoming presentations. Reprise the talks you gave, and publish some of the tips and ideas you discussed. Talk about lessons you have learned in the past from "other" presentations where you didn't do so well.

Another way you can combine your blogging and social media in your reverse SEO campaign is to promote your blog posts through your different social networks. Use Twitter to tell your followers. Connect your blog through Networked Blogs on Facebook. Post your new article and a link on LinkedIn's status update window. Since these three tools appear in search engine results, not only will they add backlinks to your blog posts, but they're searchable as well.

Video SEO can be an important part of reverse SEO. As we've discussed in other blog posts, video SEO can be a little tricky. You need to make sure your target keywords appear in your titles and any surrounding text, and try to include an edited transcript of the video.

Reverse SEO is a necessity in public relations online, given the recent search engine integration of social media comments within search engine results pages. Reverse SEO is an online reputation management (ORM) strategy. It protects companies and notable individuals from negative publicity and rumors that can circulate quickly online. Left unattended, this bad press can find a permanent home within the natural listings of the search engines.

Blogs, forums, and social networking sites have given millions of people the ability to publish their thoughts on a global stage. What's more, they can do so instantly and anonymously. Many companies have discovered that these community-based platforms can attract a groundswell of attention. If bad press gains momentum on such sites, reverse SEO becomes the only cost-effective way to control it in the search engines.

The search engines have given social media and community sites a bump in ranking authority. These sites tend to rank well in Google, Bing and Yahoo. If a company or individual becomes the target of false rumors or negative publicity posted on these sites, the damage to online reputation can be substantial.

Therefore, a growing number of companies are launching reverse search engine optimization campaigns. Reverse SEO can push the bad press off the first page of search listings. Because few people explore past the first page, few will see the negative publicity.

Reverse SEO is an effective strategy for suppressing negative publicity about a company within the search results. However, once the bad press takes root, it begins to cement its position. As a result, it become more difficult to remove.

The grounded information is based on the age and number of inbound links. The longer a page stays within the index, the more authority it receives from the search engine. Meanwhile, the more exposure it receives, the more inbound links it attracts. Those links further strengthen its position. Reverse SEO techniques can push negative publicity from the first page of organic listings. But, it requires time and effort to knock entrenched pages from their ranking.

It is easier than ever for embittered employees, irritated customers, and deceitful competitors to post bad press online. If the sites on which they publish their thoughts gain traction in Google, Yahoo, and Bing, it will become more difficult to remove them. Public Relations Experts are incorporating Reverse SEO into campaign strategy to prevent negative publicity in search engines.

Reverse SEO manages your online reputation, pushing the negative information down in search engine results. Manage your online reputation with these proven techniques of these Reverse SEO Management pros. Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business has little influence on the devastating effect of such feedback. Online reputation management curbs the impact of bad publicity in search engine results. It allows you to control information about you. Rostin Ventures, http://www.rostinventures.com, Reverse SEO Experts in SEO Consulting and Public Relations Online

SEO Consulting Firms are changing strategy for 2010 to include a larger focus on social media strategy.  At the Web 2.0 Summit last week, Google just announced a new partnership with Twitter and indicated other plans to include personalized search results based on user profiles and preferences within social networks. Photos, Videos, and Social content will be served within search results pages of search Google and other search engines, including Bing.

Video SEO is already ranking for both consumer and B2B marketing.  Google search results are including video within first page rankings.  Users are served video within search results pages of Google and other search engines, based on specific keyword searches.  SEO Consulting Firms are using Video SEO to provide optimal search engine marketing results.

Social Media conent is also included in rankings.  Currently, search engine marketing and SEO consulting experts are building content to increase backlinks and ranking value of websites they are contracted to market.  Rostin Ventures Social Promoter product provides search engine marketing benefits through social media content marketing.  Blogs are built, linked together, and linked back to a core site to build a network of social media sites which drive traffic back to the main site.  The network of sites rank within the search engines, simply because they are very specific content, providing users with very specific information, for which they are seeking within search results on Google, Bing, Yahoo, and other search engines.

Twitter, Facebook, Blogger, Wordpress, Squidoo, Typepad, Linked In and the hundreds of other social communities and networks are developing partnerships with the search engines to increase relevant information which is served within search engine results pages.  This personalization of content being served in the search engines increases search relevancy and increases value of social communities and networks, as the social content is now just as important in search engine marketing as the initial site link was considered in backlinks value to the search engine ranking equation.

The online marketing space is changing.  Search engine marketing is always on the move, but this year's changes are making great strides to provide each search engine user with the most preferred content within search results.  The new strategy using search results of social media content will provide the most personalization of content we have seen since the inception of Web 2.0.

Generation Y is online. They are defined as the 10-30 year olds with more discretionary spending than their parents have, according to Author Kit Yarrow of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing retail. On NPR this morning, she noted the average number of text messages sent by a teen, during a given month. The number was 2,273 text messages. They communicate in email, but chat more often, and they are active users of social media and video. Gen Y uses search engines daily. Schools introduce interaction with web 2.0 applications as early as elementary school and access to the internet is a requirement in secondary education. They are comfortable online and have chosen to use the medium over any other form of communication. If you are working in marketing, you can not afford to miss this generation which Yarrow coined Gen BuY. Online marketing has changed. This new generation expects you to communicate with them.

Online marketing is the best way to reach this demographic, but what specific applications within the internet space are they responding to? How are they interacting online? Generation X brought offline social networking to the online social networks, with the introduction of sites like Linked In. Today, the largest growing segment of Facebook is Generation X. So how do online marketing professionals reach Generation Y? What is the online marketing plan for reaching Gen Y? There is a difference in how these two generations are responding to traditional and online mediums.