Rostin Ventures Guide to Using Reverse SEO for Online Reputation Management
Before the internet, a company could suffer a crisis then effectively let it pass. With the internet, materials are logged for long periods of time, making old news easy to access. Reverse SEO suppresses bad press, making it harder for a search engine to register. The rise of social media also makes reverse search engine optimization imperative.
Today, many company crises are played out in social media forums instead of main stream media, but that does nothing to lessen their negative impact. Rostin Ventures uses social media monitoring tools to track your company’s online mentions. These tools find all mentions of keywords in different social networks, blogs, and forums, which help us address the need to respond with social media management tools and reverse search engine optimization.